Aimbridge Hospitality, the world’s leading global hotel management company, announced today the appointment of industry-recognized leader Javier Sánchez as Vice President of Business Development – Caribbean & All-Inclusive. Javier’s addition further strengthens Aimbridge’s team of regional and all-inclusive experts and reinforces its commitment to generating greater value for owners through a top-tier approach to operations and commercial performance.

In this role, Javier will work closely with hotel owners, developers, and investors to evaluate development and conversion opportunities in the Caribbean and the all-inclusive segment, reporting directly to Patricio del Portillo, Senior Vice President of Development for CALA. Additionally, he will collaborate closely with Aimbridge’s operations and commercial teams, as well as hotel brand teams, to support owners in identifying and executing new opportunities aligned with their goals.

“The addition of an experienced leader like Javier reflects our confidence in the growth opportunities in Latin America as we continue to help owners capitalize on these favorable trends,” said Alex Fiz, President of All-Inclusive and Latin America. “Owners interested in all-inclusive projects and the Caribbean require a partner with a deep understanding of the region’s complexity, which is why they choose to work with Aimbridge. Javier possesses the skills, knowledge, and strategic relationships necessary to generate new business opportunities and take us to the next level of growth.”

Javier brings over 20 years of experience driving the growth of hospitality and real estate brands in Latin America and the Caribbean through strategic partnerships and asset-light expansion models. Most recently, he served as Senior Vice President of Hotel Development, CALA, at Hard Rock Hotels & Casinos, where he co-led a major joint venture that supported the brand’s expansion in the region. Throughout his career, he has led and executed a broad portfolio of franchise, licensing, and development agreements in multiple markets.

“Aimbridge has built a differentiated proposal in the region, based on operational rigor and strong alignment with owners,” stated Javier. “I am excited to work alongside owners who recognize the potential of this segment and who are looking for a partner that deeply understands the complexities of the all-inclusive model and how to unlock additional value for both owners and guests.”